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- Title
Popkultūra: tekstas ir jo interpretacijos.
- Authors
Lavrinec, Jakaterina
- Abstract
The article focuses upon paradoxes within interpretation of the texts of popular culture. According to the traditions of structuralism, a text is understood as the dynamic configuration of meaning and sense: a comicstrip, TV serial, musical clip, fashion show etc. might be considered as "a text". Within contemporary studies of popular culture, a reader's relation to a text is a model that is invoked during the explanation of the processes of production and consumption of cultural products: both the production and consumption are considered to be "the interpretation" of cultural texts. However, even the interpretation of visual texts (which are an effective form of mass communication) demands the elementary skills of text "reading". The article analyses those cases which best demonstrate the potential of "enclosed" texts, applying the typology of "open" and "enclosed" texts, as proposed by Umberto Eco. The article maintains that the "predictability" of pop cultural texts prompts the playful deconstruction of those texts and provokes the creation of an original interpretation of the text. Specific cases of the use of deconstruction as a method for the creation of new popular texts are reviewed, such as Hollywood movies, popular shows or ironic musical clips. The article shows that an ironic interpretative code begins to function irrespective of the nature of the text under interpretation, revealing that the essential feature of pop culture is its exclusive self-reflexivity and irony towards the forms of itself. At the end of the article, the new tendencies of pop culture which could be considered as the symptoms of the new postironic attitude are highlighted.
- Subjects
POPULAR culture; INTELLECTUAL life; MASS society; MASS media; STRUCTURALISM; STRUCTURAL analysis in folklore; COMMUNICATION &; culture
- Publication
Acta Academiae Artium Vilnensis, 2008, Issue 50, p225
- ISSN
1392-0316
- Publication type
Article