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- Title
Creating Customer Value Through Project Management Innovation.
- Authors
Cook, Jack; Cook, Jared
- Abstract
The article informs about the evolving significance of project management, emphasizing outcomes over deliverables, and explores how project managers, viewed as innovators, play a crucial role in project success. Topic include It addresses the challenges of project failures, the need for creative problem-solving, and discusses strategies for project managers to enhance value and quality through innovation.
- Subjects
PARTICIPATORY monitoring &; evaluation (Project management); PROJECT managers; CHANGE agents; PROBLEM solving; TECHNOLOGICAL innovations
- Publication
SAM Advanced Management Journal (07497075), 2023, Vol 88, Issue 1, p36
- ISSN
0749-7075
- Publication type
Article