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- Title
THE SURVIVAL OF DIFFERENTIATED PRODUCTS: AN APPLICATION TO THE UK AUTOMOBILE MARKET, 1971–2002.
- Authors
REQUENA-SILVENTE, FRANCISCO; WALKER, JAMES T.
- Abstract
We investigate how competition affected the survival of products in the UK automobile market between 1971 and 2002. We find, after using a host of controls to account for product characteristics and changes in market structure, that (i) within and between firm spatial competition significantly reduces the life of a model, (ii) initial product differentiation and variant proliferation obviate competition, and (iii) product innovation significantly extends model survival.
- Subjects
UNITED Kingdom; AUTOMOBILE industry; AUTOMOBILE marketing; INDUSTRIAL organization (Economic theory); PRODUCT differentiation; BRAND differentiation
- Publication
Manchester School (1463-6786), 2009, Vol 77, Issue 3, p288
- ISSN
1463-6786
- Publication type
Article
- DOI
10.1111/j.1467-9957.2009.02098.x