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- Title
Economic Crisis Handling.
- Authors
Costa Arranz, Santiago; Danalache, Florin
- Abstract
The aim of this paper is to introduce the role of management for successful crisis handling. The paper discusses good practices for getting the organization in the position to handle crises: understanding the organization, creating a new mindset in the organization, knowing the consumers, forming a crisis team, rolling out a crisis communications plan. There are some considerations about the relationships between human resource management and entrepreneurship from different points of view, employing different empirical contexts for managing different types of crisis. The papers highlight different answers to key questions: how to respond if a vocal customer complaint suddenly went viral; how to respond to a brandjacking attack; how to create a mindset characterized by transparency, accountability, employee empowerment, planned spontaneity; how to listen to conversations unfolding on the social web about the companies’ brands, and respond/employ proactive social support; how to draw up a social team charter to clarify roles and responsibilities and create an internal collaboration space for this team; how to develop a plan covering three important areas – process and culture (what/who needs to change), technologies and tools (what to use to achieve desired results), and key metrics (what to track).
- Subjects
FINANCIAL crises; CRISIS management; CRISIS communication; PERSONNEL management; ENTREPRENEURSHIP; MANAGEMENT
- Publication
FAIMA Business & Management Journal, 2016, Vol 4, Issue 3, p5
- ISSN
2344-4088
- Publication type
Article