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- Title
KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ.
- Authors
ÖZDEMİR, Neslişah; KAZANCI SUNAOĞLU, Şerife
- Abstract
In order to achieve sustainable development, it is essential that consumers exhibit environmentally and socially responsible consumption behavior. At this point, it is crucial to determine the factors that encourage or discourage sustainable consumption behavior among consumers. In this sense, the purpose of this study is to investigate the effect of dark triad personality traits on sustainable consumption behavior. The dark triad was examined in three aspects namely narcissism, Machiavellianism, and psychopathy; while sustainable consumption behavior was conceptualized as environmental awareness, savings, unnecessary consumption, and reusability. Data were collected from 307 consumers by online survey method. The dimensions of Machiavellianism and psychopathy were rated as a single personality trait as a result of the confirmatory factor analysis. In addition, factor analysis eliminated the reusability dimension of sustainable consumption behavior from the study. Based on the analyses conducted using the structural equation model, it was revealed that while narcissism did not have a significant effect on environmental awareness, savings, and unnecessary consumption; Machiavellianism-psychopathy dimension had a significant and negative effect on environmental awareness, saving, and unnecessary consumption. This study will contribute to the literature in terms of focusing on the dark aspects of personality in explaining sustainable consumption behavior.
- Subjects
NARCISSISM; CONSUMER behavior; SUSTAINABLE consumption; CONSUMPTION (Economics); CONFIRMATORY factor analysis; STRUCTURAL equation modeling
- Publication
Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023, Vol 56, p377
- ISSN
1308-2922
- Publication type
Article
- DOI
10.30794/pausbed.1171780