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- Title
Quality, quantity and policy: How newspaper journalists use digital metrics to evaluate their performance and their papers' strategies.
- Authors
Whipple, Kelsey N.; Shermak, Jeremy L.
- Abstract
Through insights from 521 editorial employees at 49 of the largest newspapers in the United States, this research explored the way journalists use audience analytics data, social media responses, newsroom strategies, performance evaluations, personal and professional feedback and other newsroom and content factors to make decisions about their readers, content and professional performances. The survey included both qualitative and quantitative assessments, and the researchers applied an iterative textual analysis to the in-depth answers to understand journalists' understanding of and fears about their newspapers' digital strategies.
- Subjects
NEWSPAPER journalists; SOFTWARE analytics; PERFORMANCE evaluation
- Publication
#ISOJ Journal, 2018, Vol 8, Issue 1, p67
- ISSN
2328-0700
- Publication type
Article