Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value.AuthorsVroman, H. WilliamAbstractThe article reviews the book "The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value," by Frederick F. Reichheld.SubjectsLOYALTY Effect: The Hidden Force Behind Growth, Profts &; Lasting Value, The (Book); REICHHELD, Frederick F.; PROFITABILITY; NONFICTIONPublicationAcademy of Management Executive, 1996, Vol 10, Issue 1, p88ISSN1079-5545Publication typeBook ReviewDOI10.5465/AME.1996.9603293227