Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAnti-Consumers in Action: Coping with the Challenges and Consequences of 'Drinking Sensibly'.AuthorsPiacentini, Maria G.; Banister, Emma N.AbstractAn abstract of the article "Anti-Consumers in Action: Coping with the Challenges and Consequences of Drinking Sensibly," by Maria G. Piacentini and Emma N. Banister is presented.SubjectsCONSUMERSPublicationAdvances in Consumer Research, 2008, Vol 35, p650ISSN0098-9258Publication typeAbstract