Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDo Means-End Chains Exist? Experimental Tests of their Hierarchicity, Automatic Spreading Activation, Directionality, and Self-Relevance.AuthorsScholderer, Joachim; Grunert, Klaus G.PublicationAdvances in Consumer Research, 2005, Vol 32, Issue 1, p530ISSN0098-9258Publication typeArticle