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- Title
Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption.
- Authors
Hirschman, Elizabeth C.; Stern, Barbara B.
- Abstract
The article presents a study which investigated the relation of neuropsychology to a consumer's desire for novelty seeking, innovativeness, and sensation seeking as well as a consumer's impulsive and compulsive consumption. According to the authors, both novelty seeking and consumption behavior among consumers appear to be the result of the same genetic structure. People whose genetic makeup contains certain alleles have been identified as more likely to be compulsive shoppers, people who cannot control their impulses. According to the authors, this research is being investigated in an attempt to help work with people who suffer from obsessive-compulsive disorder.
- Subjects
CONSUMER behavior; QUANTITATIVE genetics; CONSUMER attitudes; COMPULSIVE behavior; NEUROPSYCHOLOGY; COMPULSIVE shopping; NEURAL transmission; HUMAN behavior; OBSESSIVE-compulsive disorder; CONSUMPTION (Economics)
- Publication
Advances in Consumer Research, 2001, Vol 28, Issue 1, p403
- ISSN
0098-9258
- Publication type
Article