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- Title
Siyasi Başarı İçin Pazarlama Katkısı: Türkiye'deki Politik Pazarlama Çevresi Modeli.
- Authors
YALÇINKAYA, Neslihan; AY, İ. Canan
- Abstract
Today's electoral bodies tend to decide not only with their ideological opinions but also considering the economic and social facts. For this reason, political parties strive to explain their politics and their projects to the electoral bodies and to be in a constant contact with them. Within these efforts of the political parties, the political marketing activities provide important gains in terms of establishing their politics and building their communication with the electoral bodies. The political marketing is defined as the process to manage the ideas that are developed in order to satisfy the needs of the electoral bodies and get their support. In light of the results of this research, political marketing models for the political parties in Turkey has been developed.
- Publication
Journal of Management & Economics / Yönetim ve Ekonomi, 2017, Vol 24, Issue 1, p199
- ISSN
1302-0064
- Publication type
Article
- DOI
10.18657/yonveek.307529