Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFeeling Small but Thinking Big: Awe-induced Positive Self-diminishment Motivates Sustainable Consumption.AuthorsChaudhury, Srinwanti H.; Garg, Nitika; Gabler, ColinSubjectsSUSTAINABLE consumption; UNIVERSITY of Queensland; UNIVERSITY of New South Wales; OHIO University; CONSUMER behavior; MOTIVATION (Psychology); SOCIAL psychology; EMOTIONSPublicationAdvances in Consumer Research, 2022, Vol 50, p264ISSN0098-9258Publication typeArticle