The article discusses a survey in Washington, D.C. in 2009 concerning selling cobia, or Rachycentron canadum, in U.S. live markets. The study convinced Virginia Cobia Farms to make its initial marketing effort in domestic international supermarkets. It is said that 50 percent of the respondents would purchase cobia once every 14 days or more often. According to 75 percent of the respondents, being able to purchase live cobia from the tanks was a significant part of their purchase decision.