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- Title
Visitor at-destination search for travel-related services.
- Authors
Dipietro, Robin; Severt, Denver; Rompf, Paul; Ricci, Peter
- Abstract
The article discusses the phenomenon of at-destination search activity and decision processes utilized by visitors to a location. As the competition in destinations and organizations is increasing, it is evident that more research needs to be done regarding how consumers obtain information once they arrive at a destination. In the search for venues required of the vacationing public, recommendations from local population is of great importance. Travelers often interact with hospitality industry employees who assist them. However, they may be perceived as biased towards a certain destination or a company. A local townperson may be the right and unbiased source of information for vacationers. Vacationers are less likely to respond optimistically if they feel that such advice is unnatural, financially-driven, or not seen as candid and trustworthy. The study in this article examines visitor referral recommendations provided by hotel and non-hotel "locals" in a moderately-sized community for lodging, food service, and recreational and entertain merit venues.
- Subjects
TOURISM; HOSPITALITY industry; TRAVELERS; VOYAGES &; travels; INDIGENOUS peoples; TRAVEL agents; DECISION making; LOYALTY; PLACE marketing
- Publication
FIU Hospitality Review, 2005, Vol 23, Issue 1, p51
- ISSN
0739-7011
- Publication type
Article