Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGoals Segmentation: A Tool for Evaluating Pre-Prototype New Product Concepts.AuthorsKeely, AnnAbstractDescribes the research approach used by Cadbury Schweppes for evaluating new product concepts. Identification of consumer decisioning parameters; Value of the decision map; Discovery of brand assets.SubjectsCADBURY Schweppes PLC; MARKETING researchPublicationMarketing Research, 1990, Vol 2, Issue 3, p17ISSN1040-8460Publication typeArticle