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- Title
HALAL WITHOUT LABEL: IMPLEMENTATION OF MAQĀṢID AL-SHARĪ’AH IN COMMUNITY-BASED TOURISM IN KERINCI, INDONESIA.
- Authors
Repelita; Iskandar, Nuzul; Mursal
- Abstract
This study aimed to investigate the feasibility of tourism management that upholds halal values and meets maqāṣid al-sharī’ah indicators, without necessarily using a halal label. Specifically, it aimed to understand the community's social, economic, and religious dynamics where a tourist destination grows and is managed. Using an ethnographic approach, the study was conducted in 2022. Data were collected through semi-structured interviews with twenty informants, document analysis and observation. The Spradley model was employed to analyze the data. The findings of this study indicate that the management of Pantai Indah destination in Kerinci Regency emerged in a social context where religion and culture were closely intertwined through acculturation processes. Therefore, tourism in this area is a religious-cultural expression, rather than solely an economic pursuit. This background has allowed tourism to meet the elements of halal without requiring a halal label or special assistance, while still being able to initiate community-based tourism. Moreover, tourism can be measured using maqāṣid al-sharī’ah indicators. However, the study has certain limitations, such as the concentration of data in one community and the lack of comparison with other communities using different typologies, approaches, and characteristics. Nevertheless, this study recommends that the halal tourism program advocated by the government cannot be implemented in a top-down and uniform manner for all regions. This is because, in several areas, the local community has rejected such a program. In fact, halal tourism can be successfully implemented by ensuring its substance without the need for a halal label.
- Subjects
INDONESIA; TOURISM; TOURISM management; TOURIST attractions; SEMI-structured interviews; SOCIAL context; ACCULTURATION
- Publication
Malaysia Journal Syariah & Law, 2024, Vol 12, Issue 1, p192
- ISSN
1985-7454
- Publication type
Article
- DOI
10.33102/mjsl.vol12no1.477