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- Title
Leading Ad Categories.
- Abstract
The article offers news briefs related to media research. The Center for Media Research reported that the Drugs & Remedies, Automotive and Toiletries & Cosmetics categories are bringing in the most advertising sales. A new study from Kagan Research LLC shows that spending on Hispanic-directed advertising will outpace the general market. The two publishers, Random House Inc. and HarperCollins Publishers Ltd., are launching search and browse services on MySpace.
- Subjects
MASS media research; COMMUNICATIONS research; ADVERTISING spending; CENTER for Media Research (Company); KAGAN Research LLC; RANDOM House Inc.; HARPERCOLLINS Publishers Ltd.
- Publication
Seybold Report: Analyzing Publishing Technologies, 2007, Vol 7, Issue 6, p15
- ISSN
1533-9211
- Publication type
Article