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- Title
Isomorphic relations and process of institutionalization: a study for the special coffee market in Brazil between 1990 and 2016.
- Authors
de Carvalho, Josue Pires; Arévalo, Jorge Luis Sánchez; Passador, João Luiz
- Abstract
This study analyzes the importance of isomorphic relations in the process of institutionalization of the special coffee market in Brazil. To accomplish the objective, interviews were conducted with the various agents tied to the field. Three Brazilian regions were chosen because they are the most representative and convenient for the study, considering their high institutional development; two (Northwest of Minas and Alta Mogiana) already have Geographical Indications (GI) and the third one (Matas de Minas) is in the process of adoption. The results show the importance of the State as between promoter and inducer in relation to the adoption of GIs. In addition, it is evident the importance of the commitment of agents - producer and buyer - who are proactively engaged in entrepreneurial actions, in order to adapt to the new practices and trends of the special coffee market, where quality consumption is privileged.
- Subjects
BRAZIL; INSTITUTIONAL isomorphism; COFFEE industry
- Publication
Revista de Negócios, 2018, Vol 23, Issue 1, p31
- ISSN
1980-4431
- Publication type
Article
- DOI
10.7867/1980-4431.2018v23n1p31-42