We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
COMPETITIVE INTELLIGENCE PROCESS AND CUSTOMER SERVICE ASSESSMENT: SMES WESTERN REGION OF PUERTO RICO.
- Authors
Miranda, Samuel Vélez; Martínez Martínez, José Gerardo
- Abstract
The objective of this study was to assess whether there is a positive relationship between the process of Organization Competitive Intelligence and the key indicator of performance: customer service, using as a case study small and medium-sized enterprises, i.e. SMEs, originated with native or Puerto Rican capital in the manufacturing segment of the Western region. It was determined that there is no significant relationship between the process of competitive intelligence and the key performance indicator
- Subjects
ECONOMIC competition; SMALL business; CUSTOMER services; CUSTOMER satisfaction; ORGANIZATION
- Publication
International Journal of Accounting Information Science & Leadership, 2012, Vol 5, Issue 15, p68
- ISSN
1940-9524
- Publication type
Article