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- Title
ETHICAL ISSUES AND SELLING: PERCEPTIONS OF MEN AND WOMEN.
- Authors
Mullen, Eileen Wall; Cory, Suzanne N.; Martinez, Guillermo
- Abstract
More college women are majoring in marketing in recent years, resulting in a feminization of the sales occupation. The question then arises as to whether the increased number of women interested in a sales career will change the ethics climate therein. Business students were asked make decisions that could be required of individuals in the sales occupation, based on six different scenarios and results were analyzed based on gender. While no significant statistical differences were found in the decisions made by gender, some differences were found in the moral reasoning provided by the males and females in the study.
- Subjects
SOCIAL conditions of men; SOCIAL conditions of women; MORAL reasoning; WOMEN'S employment; BUSINESS students; SOCIAL history
- Publication
International Journal of Sales, Retailing & Marketing, 2016, Vol 5, Issue 2, p74
- ISSN
2045-810X
- Publication type
Article