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- Title
A Textbook Example: Lessons Learned about Visual Content Used for an Agricultural Communications Textbook.
- Authors
Telg, Ricky W.
- Abstract
This professional development article details lessons learned during the process of providing visual content for a new agricultural communications textbook. Textbook authors thought they had all of the visual content approved, but learned late in the textbook-writing process that many visual materials (photographs and videos) needed multiple levels of approval. Some specific "lessons learned" include being cognizant of what is in the backgrounds of visuals; knowing who owns visual content; making sure that any co-sponsor of a communications piece must approve its use, even if the lead organization approves; and receiving approval from second- and possibly third-generation visual sources. This article is important to visual communicators, in light of the move at many universities to provide content -- that for many years had been provided free to clients -- for a fee.
- Subjects
COMMUNICATION in agriculture; TEXTBOOK writing; CAREER development; PROFESSIONAL education; AUDIOVISUAL materials; EDUCATION
- Publication
Journal of Applied Communications, 2012, Vol 96, Issue 3, p6
- ISSN
1051-0834
- Publication type
Article
- DOI
10.4148/1051-0834.1136