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- Title
A Simple Lesson about the Power of Collaboration.
- Authors
Wang, David
- Abstract
The article presents the Coalition of Immokalee Workers (CIW) as a story of a grassroots farmworker advocacy group which forged an alliance of tomato buyers, growers and farmers and brought life-changing benefits to Florida's tomato pickers. Topics include CIW's mission of improving the livelihood of farmworkers, the birth of the "penny per pound" concept which was a life changer for farmworkers but not an exorbitant burden for consumers and CIW's partnership with Walmart Stores Inc. and Walmart's interest of extending CIW's business model to their other agricultural purchases.
- Subjects
COALITION of Immokalee Workers; TOMATO growers; AGRICULTURAL laborers; BUSINESS partnerships; WAL-Mart Stores Inc.; BUSINESS planning; AGRICULTURE
- Publication
Public Administration Review, 2014, Vol 74, Issue 4, p444
- ISSN
0033-3352
- Publication type
Article
- DOI
10.1111/puar.12253