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- Title
Out of the Box.
- Authors
Cannon, Geoffrey
- Abstract
The article offers various information related to food and drink marketing to children. Coca-Cola Bottling Co. and PepsiCo Inc. possessed a policy of not marketing their softdrinks to children under 12-years-old but the International Obesity Task Force would favour to increase it up the age of 16 or 18. The breakfast cereal Nescau™ of Nestlé Corp. is advertised in Brazil and across the world in association with "Madagascar 2," by Dreamworksé LLC.
- Subjects
MARKETING; CHILDREN'S health; SOFT drink industry; PEPSICO Inc.; NESTLE SA; MADAGASCAR 2: Escape to Africa (Film); DREAMWORKS LLC; COCA-Cola Co.
- Publication
Public Health Nutrition, 2009, Vol 12, Issue 5, p732
- ISSN
1368-9800
- Publication type
Article
- DOI
10.1017/S1368980009005370