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- Title
УЛОГАТА НА НАРАТИВИТЕ ВО ДЕЗИНФОРМАЦИСКИТЕ КАМПАЊИ
- Authors
Џигал, Сеад; Нурковиќ, Сауда; Ќаили, Елмедина
- Abstract
After the fast development of the social media and the increase of their influence on the political processes, they become central part of the public interest. The media and the civic sector engaged in wide range of activities in order to collect information and research the changes in the media eco-system, and how this translates to the changes in political communication. However, due to its complex nature, the political communication practiced on the new digital platforms and the social media, were treated only superficially in the media and were reported through different social and political biases. As a result, the general public still is not being informed in a satisfying manner about the real impact of the social media and how they are used in the modern political communication and propaganda. Some of the key basic concepts in communication sciences are still used incorrectly in the media reports and in the communication between political actors. One of the basic definitions of disinformation is that it is “false information intended to manipulate “. The key feature of disinformation is “the intention to manipulate and cause a certain effect by publishing inaccurate information”. Contrary to disinformation, misinformation should be distinguished as “false information, but without the intention of manipulation”. The distinction between false information (disinformation) and misinformation is particularly important because it determines not only the motive for publishing inaccurate information, but also often determines the complexity of inaccurate information. Disinformation is a designed manipulation and has a greater potential to cause harm and confusion. Also, the existence of certain narratives in the society has a great impact how disinformation is being circulated in the media system and whether the spread of propaganda is successful. The disinformation can be inserted within a certain narrative which makes it easier to be accepted as accurate information. The narrative is a common reporting or narrative way (story, display, interpretation) of a certain news topic. Media information usually fits into journalistic narratives, and they are predetermined by political, cultural, economic, ideological, religious and other factors and interests. Disinformation is much easier to insert when the news fits into a certain extended narrative accepted by the audience and the readers. This paper examines the role of the narratives in the spreading of disinformation through the online and social media, and how this impacts the public communication and the political processes.
- Publication
Knowledge: International Journal, 2020, Vol 38, Issue 5, p1147
- ISSN
2545-4439
- Publication type
Article