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- Title
УЛОГАТА НА СЕМИОЛОГИЈАТА ВО ОДНОСИТЕ СО ЈАВНОСТ
- Authors
Ариф - Шешум, Сена; Никoловска, Кристина; Дончева, Ѕунка
- Abstract
The role of semiology in public relations I exceptionally important at times when the meaning is brought to the highest level i.e. in the domain of public living. It is almost certain that there is no public relations domain in which a concentrations of meaning is not needed. It is an exceptional skill to gather semantic "nucleus" which may stimulate synergy, but also new creativity in meanings. "Everything has a meaning" - is a maxima which leads us towards their possible interpretation in order to create and interpret deep messages. Public living is full of messages and signals which may be explained through hermeneutics. Оur interest is just as such.
- Publication
Knowledge: International Journal, 2019, Vol 34, Issue 6, p1641
- ISSN
2545-4439
- Publication type
Article