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- Title
L'ERGONOMIE.
- Authors
Bonnin, Gaël; Goudey, Alain
- Abstract
The management of store design is still a topic of great concern for retail chains. Research on the impact of the physical environment has mainly dealt with the impact of store atmospherics and its components. This paper aims at enlarging the scope of store design research by taking into account the ergonomics of the store and its impact on shoppers. We show that the impact of store ergonomics is as important as the impact of store atmospherics. Thus, the paper contributes to the understanding of the role of store environment in shopper behavior.
- Subjects
CHAIN stores; ERGONOMICS; ATMOSPHERICS; CONSUMERS; ECONOMIC impact; ATMOSPHERIC electricity; RETAIL stores
- Publication
Décisions Marketing, 2012, Issue 65, p21
- ISSN
0779-7389
- Publication type
Article