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- Title
GENDER ASPECT IN HUMOROUS DISCOURSE IN POPULAR WOMEN'S MAGAZINES IN SERBIA AND THE U.S.
- Authors
Izgarjan, Aleksandra; Prodanović-Stankić, Diana; Markov, Slobodanka
- Abstract
The paper explores gender aspect of humorous discourse in four popular women's magazines published in Serbia and the U.S. Firstly, we wanted to describe the functions humour has in this discourse and determine to what extent gender roles are affected by humour. The results of this study indicate that in most cases self-directed humour is used, particularly in the narratives where the authors want to depreciate themselves, elicit sympathy or build rapport with the readership. Gender influences humour both overtly and covertly and stereotypes related to gender are still widely present in both cultures. On the other hand, humour upholds gender roles and helps in maintaining them.
- Subjects
WOMEN'S magazines; HUMOROUS stories; WIT &; humor; STEREOTYPES; GENDER
- Publication
TEME: Casopis za Društvene Nauke, 2014, Vol 38, Issue 2, p805
- ISSN
0353-7919
- Publication type
Article