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- Title
Design of Subscription Programs for a Performing Arts Series.
- Authors
Currim, Imran S.; Weinberg, Charles B.; Wittink, Dick R.
- Abstract
Conjoint analysis is used to determine the impact of factors such as renown of performers, seating priority, season discount, and driving time on the demand for subscription series to performing arts events. Checks to assess the consistency of the data are developed and implemented. The results suggest that commonly computed derived-attribute importance weights need to be adjusted by the number of levels, if rank order preference data are collected.
- Subjects
CONJOINT analysis; ECONOMIC demand; PERFORMING arts ticket subscription; SUBSCRIPTION services; CONSUMER preferences research; CONSUMER behavior; ATTRIBUTION (Social psychology); INFLUENCE; CONSUMER attitude research; DISCOUNT prices; PSYCHOLOGY; ECONOMICS
- Publication
Journal of Consumer Research, 1981, Vol 8, Issue 1, p67
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208842