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- Title
Mamaia Resort (Romania): strategies of tourist promotion and sustainable development.
- Authors
CIOCLU, Alexandra; CĂLIN, Bianca-Ilinca
- Abstract
Mamaia is one of the most expensive and visited seaside resorts in Romania. However, in recent years it have faced a low tourist flow. Research has shown that it could be the cause of poor tourism management, and also the other problem of the resort could be the unsuitable promotion strategy. The present article aims to feature the overall picture of main problems in Mamaia resort. The study is compounded by bibliographic research and the survey method, but also it was used the method of observation of Mamaia resort. The results of the study are based on the number of national and international tourists analyzition, also, the tourist arrivals and tourist overnights. Moreover, it was anylized the accommodation units and the marketing strategies that had been recently used in promovation. All in all, there was found out some problems either to promotion or to strategies of development used in Mamaia resorts. Thus, making up with new promotion campaigns for both national and international tourists, and also some new strategies for a sustainable development, it represints the best solutions for the resort.
- Subjects
ROMANIA; SEASIDE resorts; INTERNATIONAL tourism; RESORTS; TOURISTS; TOURISM management
- Publication
Cinq Continents, 2021, Vol 11, Issue 23, p120
- ISSN
2247-2290
- Publication type
Article