Your institution may have access to this item. Find your institution then sign in to continue.
Title
SUMMARIES.
Abstract
The article presents abstracts of articles related to marketing research. They include "Building a Company on Internet Time: Lessons from Netscape," by David B. Yoffie and Michael A. Cusumano, "Transforming an Organization: Using Models to Foster a Strategic Conversation," by Julie A. Chesley and Mike S. Wenger, and "Consistent Human Resource Practices," by James N. Baron and David M. Kreps.