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- Title
Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?
- Authors
VIOT, CATHERINE; BENRAÏSS-NOAILLES, LAÏLA
- Abstract
This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.
- Subjects
EMPLOYER branding (Marketing); EMPLOYERS; BRAND equity; HUMAN capital; PERSONNEL management
- Publication
Management international / International Management / Gestiòn Internacional, 2014, Vol 18, Issue 3, p60
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1025090ar