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- Title
O Futuro do turismo no Brasil a partir da análise crítica do período 2000-2019.
- Authors
Lohmann, Gui; Santos Lobo, Heros Augusto; Godoi Trigo, Luiz Gonzaga; Valduga, Vander; Castro, Rafael; de Freitas Coelho, Mariana; Cyrillo, Marina Wöhlke; Dalonso, Yona; Gimenes-Minasse, Maria Henriqueta; de Sevilha Gosling, Marlusa; Lanzarini, Ricardo; Leal, Sergio Rodrigues; Marques, Osiris; Mayer, Verônica Feder; Moreira, Jasmine Cardozo; de Moraes, Lauro Almeida; Netto, Alexandre Panosso; Costa Perinotto, André Riani; Neto, Ambrozio Queiroz; Raimundo, Sidnei
- Abstract
This article provides a perspective on tourism in Brazil, analyzing the main developments focusing on the period 2000-2019. This opinion paper provides a reflection made by academics with expertise in tourism in Brazil. Tourism-related topics covered in this paper include economics, politics and planning, marketing, transportation, environment, gastronomy, hospitality, leisure, among others. As the main conclusion, it is argued that Brazil has not managed to position itself as an internationally renowned destination. The efforts in the 1990s to support the development of regional tourism have had only moderate success. Economic crises, political instability, violence and corruption were obstacles that considerably affected the tourism sector. The lack of a coordinated approach between the various levels of government, the shortage of tourism data and a long-term supra-governmental marketing campaign, among other factors, meant that the country missed several opportunities in the 2010s to become established as one of the top tourist destinations in the global market.
- Subjects
BRAZIL; TOURIST attractions; REGIONAL development; POLITICAL stability; MARKETING; PLACE marketing; FINANCIAL crises; TOURISM; TOURISM marketing
- Publication
Revista Brasileira de Pesquisa em Turismo, 2022, Vol 16, p1
- ISSN
1982-6125
- Publication type
Article
- DOI
10.7784/rbtur.v16.2456