We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Ethnographic Content Analysis.
- Authors
Altheide, David L.
- Abstract
An ethnographic approach to document analysis is offered based on principles of qualitative data collection and analysis. It is proposed that numeric as well as narrative data be collected when studying such documents as TV new and movies. Ethnographic content analysis is briefly contrasted with conventional modes of quantitative content analysis to illustrate the usefulness of constant comparison for discovering emergent patterns, emphases and themes in an analysis of TV news coverage of the Iranian hostage situation. It is suggested that an ethnographic perspective can help delineate patterns of human action when document analysis is conceptualized as fieldwork.
- Subjects
ETHNOLOGY; HUMAN behavior; BEHAVIOR; PHYSICAL anthropology; MOTION pictures; MASS media
- Publication
Qualitative Sociology, 1987, Vol 10, Issue 1, p65
- ISSN
0162-0436
- Publication type
Article
- DOI
10.1007/BF00988269