Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleDesign for the Mind: Seven Psychological Principles of Persuasive Design.AuthorsGero, AliceSubjectsDESIGN for the Mind: Seven Psychological Principles of Persuasive Design (Book); YOCCO, Victor S.; INTERNET marketing; CONSUMER behavior; NONFICTION; PSYCHOLOGYPublicationTechnical Communication, 2017, Vol 64, Issue 1, p79ISSN0049-3155Publication typeBook Review