Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Semiotics: Signs, Strategies, and Brand Value.AuthorsHerman, LizAbstractThe article reviews the book "Marketing Semiotics: Signs, Strategies and Brand Value" by Laura R. Oswald.SubjectsMARKETING Semiotics: Signs, Strategies &; Brand Value (Book); OSWALD, Laura R.; MARKETING strategy; NONFICTIONPublicationTechnical Communication, 2013, Vol 60, Issue 4, p322ISSN0049-3155Publication typeBook Review