Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleOrchestrating Designable Touchpoints for Service Businesses.AuthorsLee, Kyongsill; Chung, Kyung‐won; Nam, Ki‐YoungAbstractMake better use of your company's designable touchpoints with this strategic framework. Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they embody.SubjectsSERVICE design; SERVICE industries; CUSTOMER services; STRATEGIC planning; BUSINESS enterprisesPublicationDesign Management Review, 2013, Vol 24, Issue 3, p14ISSN1557-0614Publication typeArticleDOI10.1111/drev.10246