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- Title
Aid organizations tap into social-science expertise.
- Authors
Check Hayden, Erika
- Abstract
The article focuses on the failure to save lives of proven life-savers health-care interventions, which was discussed at a meeting by the Bill and Melinda Gates Foundation in Seattle, Washington. It says that despite having inexpensive treatments for diseases like diarrhoea, their adoption were slow due to cultural and behavioural factors. Meeting participants cite examples of common sense and local knowledge to overcome barriers such as the use of coolers for storing medicine and giving fines.
- Subjects
WASHINGTON (State); SEATTLE (Wash.); LIFESAVING; BILL &; Melinda Gates Foundation; SOCIOCULTURAL factors; DIARRHEA; THERAPEUTICS
- Publication
Nature, 2011, Vol 479, Issue 7372, p163
- ISSN
0028-0836
- Publication type
Article
- DOI
10.1038/479163a