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- Title
The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk.
- Authors
Murdock, Mitchel R.; Rajagopal, Priyali
- Abstract
The article discusses research regarding the impact of marketing-based warning messages about the social consequences of negative health outcomes, and it mentions customers' perceptions about risks and the health-related aspects of obesity, soft drink (soda) consumption, and smoking. Unprotected ultraviolet light exposure is examined, along with consumers' attitudes and behaviors in the U.S. Mouth and lung cancer are assessed, along with advertising campaigns in America.
- Subjects
UNITED States; WARNINGS; SOCIAL impact; HEALTH risk communication; RISK perception -- Social aspects; SOFT drinks &; health; CONSUMER attitudes; MARKETING; SMOKING; HEALTH; MARKETING &; society
- Publication
Journal of Marketing, 2017, Vol 81, Issue 2, p83
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1509/jm.15.0402