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- Title
PROGRAMMING UNDER THE PRESSURE OF FINANCIAL RESOURCES: AUDIENCE FUNDING, ADVERTISING, PUBLIC AUTHORITIES, DONOR AGENCIES.
- Authors
IZMAKU, Xhevahire
- Abstract
Throughout South East Europe, the functioning of public broadcasters, has no financial sustainability and therefore has an impact on the quality of the programs in general! Since funding patterns have changed over the years, public perceptions have changed depending on this. The public broadcaster in Kosovo from 2012 is funded with 0.7 of the budget from the country's general budget! Since 2015 this broadcaster has no legal framework for funding because the new law has encountered blockades from the opposition in the country. While the public payment system has been accepted in Albania, in Kosovo the new law is proposed to be a payment of 3.5 euro per household by attaching advertising that comes up to 10% of the general program. My paper will make comparisons between the two broadcasters, various pressures on broadcasters regarding funding, program quality, news worthiness!
- Subjects
KOSOVO (Republic); ALBANIA; PUBLIC opinion; PAYMENT systems; FINANCE; PRESSURE
- Publication
Vizione, 2019, Issue 33, p81
- ISSN
1409-8962
- Publication type
Article