We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
AĞIZDAN AĞZA İLETİŞİM: TÜRKİYE'YE GELEN HOLLANDALI VE BELÇİKALI TURİSTLERİN KONAKLAMA İŞLETMELERİNE YÖNELİK YORUMLARININ İNCELENMESİ.
- Authors
DÜNDAR, Makbule Ezel; YÜCEL, Nurcan; YÜCEL, Atilla
- Abstract
This study focuses on electronic word-of-mouth communication (e-WOM), which is an element of the rapid development of the internet and social media that affects travel decisionmaking processes, especially on the accommodation experiences of Dutch and Belgian tourists traveling across continents. Zoover, the biggest holiday blog in the Netherlands and Belgium gives awards to prestigious hotels due to positive customer comments. In this study, user comments about the Aegean hotels that won the "Golden Zoover Award 2022" were examined using the content analysis method, and these comments were compared with the posts on the official Instagram accounts of the hotels. As a result of the research, it was found that user comments were categorized under themes such as "staff", "room", "food and beverage", "general evaluation of the hotel", "animation-entertainment/recreation", "swimming areas", "intention to visit again", "location/transportation" and "price/performance-recommendation". The study, which is intended to guide hotel managers in determining the areas they need to focus on in order to understand customer demands, covers a twelve-month period, unlike other studies in the literature. Since the online comments of Dutch and Belgian hotel customers have not been examined before, the research was aimed to fill the existing gap in the literature.
- Subjects
NETHERLANDS; BELGIUM; TELECOMMUNICATION; ONLINE comments; WORD-of-mouth communication; FOOD prices; HOTELKEEPERS; CONSUMERS
- Publication
Firat University Journal of Social Sciences / Firat Üniversitesi Sosyal Bilimler Dergisi, 2024, Vol 34, Issue 1, p251
- ISSN
1300-9702
- Publication type
Article
- DOI
10.18069/firatsbed.1374352