We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Folklorization of French Farming: Marketing Luxury Wine in the Interwar Years.
- Authors
Laferté, Gilles
- Abstract
Late nineteenth-century tourists looked to nature for beauty, so Burgundy, with its industrial and agricultural landscapes, was perceived as a region of historical interest but not as picturesque. Yet as tourist interests after the Great War encompassed folklore and gastronomy, the region's image came to be promoted through its food industry. The earlier aristocratic image of its wines was superseded by one of growers engaged in a labor of love. The wine-producing economy became emblematic of Burgundy. Since scenery was a prerequisite of regional identity, it was the vineyard, the theater in which Burgundy's in luxury output was crafted, that came to typify the area.
- Subjects
FRANCE; WINE industry; BURGUNDY cooking; FRENCH folklore; VITICULTURE; LUXURY goods industry; TOURISM
- Publication
French Historical Studies, 2011, Vol 34, Issue 4, p679
- ISSN
0016-1071
- Publication type
Essay
- DOI
10.1215/00161071-1422883