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- Title
A first assignment to create student buy-in in an introductory business statistics course.
- Authors
Newfeld, Daria
- Abstract
This paper presents a sample assignment to be administered after the first two weeks of an introductory business focused statistics course in order to promote student buy-in. This assignment integrates graphical displays of data, descriptive statistics and cross-tabulation analysis through the lens of a marketing analysis study. A marketing sample was chosen because marketing is a tangible business practice to which all students, regardless of their background, have been exposed. The purpose of the assignment is to quickly cement in the students minds both the applicability of the course material within the business world as well as their own ability to master it.
- Subjects
STUDENT assignments; STUDENT engagement; COMMERCIAL statistics; BUSINESS education; CURRICULUM
- Publication
Teaching Statistics, 2016, Vol 38, Issue 3, p87
- ISSN
0141-982X
- Publication type
Article
- DOI
10.1111/test.12106