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- Title
#BOYCOTTBLIZZARD: capitalismo de plataforma e a colonização do jogo.
- Authors
FALCÃO, THIAGO; MARQUES, DANIEL; MUSSA, IVAN
- Abstract
This paper approaches the governance and control mechanisms applied by the video game company Blizzard upon its players and consumers. It reads from the controversy between the company and professional player Blitzchung, who expressed his support for the 2019 Hong Kong protests. This tension, in addition to revealing conflicts between consumers and producers, unveils methods and devices of domination employed by the company against its players. Looking at Blizzard as a platform, we analyze the corporation's tools used to keep its gears in stable motion, leveraging discussions about the platformization of society and the overlap between play and work.
- Subjects
HONG Kong (China); ANTI-extradition bill protests, Hong Kong, China, 2019; VIDEO games; PROFESSIONAL corporations; BLIZZARDS
- Publication
Contracampo: Brazilian Journal of Communication, 2020, Vol 39, Issue 2, p59
- ISSN
1414-7483
- Publication type
Article
- DOI
10.22409/contracampo.v0i0.38578