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- Title
Segmentation of Kidswear Market in India Through Cluster Analysis – an Analytical Study.
- Authors
Banerjee, Dr. Sougata; Pawar, Ms. Sarwat
- Abstract
The article discusses the analytical study on the Indian market segmentation in children's clothing using cluster analysis. Topics mentioned include the aim to find the market segments through survey method using questionaires, the reveal of the four cluster factors using cluster analysis which include the price range, trends, size, and color or design, and the help to marketers on formulating policies.
- Subjects
INDIA; MARKET segmentation; CHILDREN'S clothing; CLUSTER analysis (Statistics); MARKET pricing; TRENDS -- Social aspects; CONSUMER preferences; SIZES of children's clothing; FASHION design; MARKETING
- Publication
Paradigm (09718907), 2013, Vol 1, Issue 17, p1
- ISSN
0971-8907
- Publication type
Article
- DOI
10.1177/0971890720130102