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- Title
AĞIZDAN AĞIZA PAZARLAMANIN MÜŞTERİLERİN SATIN ALMA KARAR SÜREÇLERİNE ETKİSİ VE BİR UYGULAMA: (İSTANBUL SEYAHAT ACENTELERİ ÖRNEĞİ).
- Authors
KUTLUK, Ayşegül; AVCIKURT, Cevdet
- Abstract
Created by benefiting from word of mouth communication word of mouth marketing detailed examination and investigated the effects on customers of travel agencies. Result of the study; alternative proposals presented to tourism enterprises and intended to more clearly understanding of the concept of word of mouth. In this study; services of a travel agency on the process of purchasing, in order to identify how effective word of mouth communication, a scale was applied in agencies which operating in Istanbul/Kadıköy district. As a result of the research, the more word of mouth communication between colleagues, a referral source is the most preferred technique and has been used.
- Publication
Journal of International Social Research, 2014, Vol 7, Issue 29, p613
- ISSN
1307-9581
- Publication type
Article