Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Titlea marketing approach to the professional hiring process.AuthorsJindal, Gopi R.; Sandberg, Carl H.AbstractProvides a marketing approach to finding a job. Need for the applicant to view himself as a solution to a prospective supervisor's problem; Establishment of job objectives; Assessment of marketability.SubjectsJOB hunting; JOB applicationsPublicationAdvanced Management Journal (03621863), 1978, Vol 43, Issue 1, p58ISSN0362-1863Publication typeArticle