Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow to make marketing plans more effective.AuthorsCarroll, Daniel T.AbstractPresents advice on making marketing plans more effective. Origins of effective marketing plans; Need for marketing plans to challenge prevailing business strategy; Description of marketing objectives; Deficiencies in marketing plans.SubjectsMARKETING planning; BUSINESS planningPublicationManagement Review, 1979, Vol 68, Issue 10, p60ISSN0025-1895Publication typeArticle