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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Werner, Ray O.; Hurdle, James
- Abstract
The article presents U.S. legal developments in marketing relative to the regulation of channels of distribution. In reference to the operating features of marketing institutions the La Maur, Inc. v. Alberto-Culver Co. and Leonard H. Lavin and Co. and the Fairfield County Beverage Distributors, Inc. v. Narragansett Brewing Co. cases are cited. In reference to the relations between buyers and sellers the Clairol Inc. v. Cosmetics Plus, the Richard E. Driskill v. Dallas Cowboys Football Club, Inc., et al., and the James M. Bacon et al. v. Texaco, Inc. cases are cited among others.
- Subjects
UNITED States; MARKETING channels; TRADEMARK infringement; ALBERTO-Culver Co.; NARRAGANSETT Brewing Co.; LIQUOR laws; DISTRIBUTORS (Commerce); TEXACO Inc.; TYING arrangements; ANTITRUST law; COMMERCIAL law; UNFAIR competition; ACTIONS &; defenses (Law); STATUS (Law); LAW
- Publication
Journal of Marketing, 1975, Vol 39, Issue 2, p83
- ISSN
0022-2429
- Publication type
Article