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- Title
FEDERAL COURT OPINION BASED ON MARKET RESEARCH FINDINGS.
- Authors
Cobb, Harold M.
- Abstract
The article discusses a court case pertaining to the use of a public recognition survey as evidence in a federal court. The author presents the case of Household Finance Corporation vs. Federal Finance Corporation, in which the judge ruled that the plaintiff's trademark, which the defendant's closely resembled, had taken on "secondary meaning," according to the results of the survey.
- Subjects
ACTIONS &; defenses (Law); HOUSEHOLD Finance Corp.; FEDERAL court decisions; SURVEYS; MARKETING research; LOGOS (Symbols); PUBLIC opinion polls; TRADEMARK laws
- Publication
Journal of Marketing, 1953, Vol 17, Issue 3, p289
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1247954