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- Title
From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
- Authors
Moorman, Christine; van Heerde, Harald J.; Page Moreau, C.; Palmatier, Robert W.
- Abstract
The periodical editors discuss the lessons they have learned from their experience at the journal. The lessons include the importance of a real-world focus on the problems within the field, to proactively drive innovation with agenda-setting strategies, and ways in which to use research within the classroom.
- Subjects
PERIODICAL editors; SCHOLARLY publishing; SCHOLARLY periodicals; JOURNAL of Marketing (Periodical); MARKETING research; MARKETING; ACADEMIC discourse
- Publication
Journal of Marketing, 2022, Vol 86, Issue 6, p4
- ISSN
0022-2429
- Publication type
Editorial
- DOI
10.1177/00222429221129661